Sep 7, 2018

New Zealand Advertising in the 70s and 80s

Sep 7, 2018

Can you remember the magical era of New Zealand advertising in the 70s and 80s? Mike Isle takes a look back to a time when advertising agencies like Colenso, MacHarman Ayer, and Saatchi and Saatchi ruled the roost.

Sep 7, 2018

Aug 29, 2018

Saatchi & Saatchi - the Kings of Advertising

Aug 29, 2018

Few advertising agencies are instantly recognisable by name outside of advertising circles. One that is, is Saatchi & Saatchi.

Aug 29, 2018

Aug 23, 2018

Leo Burnett: The art of belief

Aug 23, 2018

Starting an advertising agency is difficult even in the best of times. Starting one in the worst of times—the Great Depression of the 1930s—defies belief. Yet in Leo Burnett’s case, that is exactly what it took—belief, and a lot of it.

Aug 23, 2018

Aug 14, 2018

Bryce Courtenay - The Power of Creativity

Aug 14, 2018

For most creatives there is always something else out there. Something for which their “gift” could be more usefully employed than simply selling—say—KFC. The holy grail for copywriters is writing a highly successful novel. There’s a legend of Australian advertising who achieved this and so much more.

Aug 14, 2018

Jul 22, 2018

Death to David Ogilvy

Jul 22, 2018

I’m not your wife. I’m not your moron. I’m not your customer. How dated is David Ogilvy’s approach to advertising?

Jul 22, 2018

May 15, 2018

How private is Facebook?

May 15, 2018

Facebook just added “Clear History” as a security and privacy feature. The problem is, none of us really get to keep our privacy anymore. Have you read the terms and conditions?

May 15, 2018

Feb 21, 2018

Is bad advertising contributing to New Zealand’s high road death toll?

Feb 21, 2018

It's quite possible since some advertising agencies don't focus purely on saving lives.

Feb 21, 2018

Feb 1, 2018

What I Learned From Auckland Advertising Agencies

Feb 1, 2018

Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.

Feb 1, 2018

Jan 18, 2018

Does Product Placement Work?

Jan 18, 2018

Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.

Jan 18, 2018

Dec 5, 2017

How do you measure the effectiveness of advertising?

Dec 5, 2017

How do you measure advertising? Rainbow Youth recently launched their "if it's not gay, it's not gay" national ad campaign. How will it's success be measured?

Dec 5, 2017

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