An adorable advertising campaign for an innovative and sustainable product.
A greener future with TERRA biodegradable nappies – made with natural, sustainable, and renewable materials.
CLIENT
TERRA
Team
Greg Kramer
Kei Serrano
Pamela Du Toit
PROJECT
Advertising
Marketing
Photography
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TERRA is passionate about leading the way in sustainable products that are convenient, gentle on consumers, and even gentler on the environment. They strive to use sustainable and organic materials in every product, packaging, and manufacturing process. TERRA’s range of high-quality nappies, wipes, and other personal care products is the most sustainable on the market.
What we’ve accomplished:
1.
TERRA approached Partisan Advertising to provide a holistic approach to creating a video for their new flagship product, the TERRA Biodegradable Nappies.
The video will be posted on their new website and used as a primary piece of collateral when presenting to prospective distributors in New Zealand and internationally.
All the work before on-site filming was done remotely. This includes conceptualising, storyboarding, scriptwriting, talent and venue scouting, 3D illustrations, props gathering, product packaging mock-ups, etc.
We were happy to take on the challenge of putting together a video for their next flagship product range during a pandemic lockdown. From working with different TERRA managers to liaising with suitable suppliers and contractors, Partisan Advertising delivered the required video while adapting to lockdown changes and staying flexible as briefs shifted (e.g., concept and product requirements, filming pick-up shots, etc.).
2.
While plans for the TERRA Nappy video are underway, Partisan Advertising was given the opportunity to shoot stand-alone product photography to ensure consistent, high-quality content across TERRA’s digital and social media and in printed collateral.
3.
Along with the TERRA Biodegradable Nappy video project, the client also required model and product photography, with the same talent, on-site at the venue where the video was shot. Partisan Advertising photographed and styled the models and products, producing the required images as quality stock content for TERRA.