Botany Town Centre needed a specialised business partner.
Recently, Botany Town Centre underwent major redevelopment and needed innovative advertising and marketing solutions to maintain customer traffic.
CLIENT
Botany Town Centre
Team
Greg Kramer
Kei Serrano
Soo Park
Project
Advertising
Graphic Design
Project Management
Social Media
Contractor Management
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Botany Town Centre has grown to be one of New Zealand’s top five regional shopping centres and is the third-largest shopping centre in Auckland (by area). In 2018, the shopping centre underwent major redevelopment and needed innovative advertising and marketing solutions to maintain customer traffic.
What we accomplished:
1.
While the construction of the new wing at Botany Town Centre was underway, there was quite a mess, a drop in foot traffic, and retail sales were down. We began by developing new creative and marketing ideas in and around the centre that continued to maintain Botany’s unique brand position, as well as developing exciting events to attract customers back into Botany’s park-like atmosphere.
2.
Within two years, we completed over 90 projects in varied scope and design that consistently engaged and inspired Botany Town Centre’s diverse community. Highlights include the Autumn Fashion Show “Ignite Your Senses”, the Chinese New Year festivals, and the two week long Christmas event.
3.
Since Botany Town Centre is a community-centric environment, we delivered campaign collateral with interactive requirements. School holiday events required designs that transcend various platforms, from an interactive light frame to posters and digital collateral. Events such as community days, Santa’s arrival, school holiday shows, each required photo and video coverage for social media.
When Botany’s new $78 million wing finally opened in May 2019, the marketing and advertising collateral that proceeded the opening was in a class above.
“Partisan Advertising have been a great asset to our team. Their professionalism and the quality of work they deliver is always exceeding expectations. Greg and the team are a pleasure to work with and I would highly recommend them without any hesitations!”