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Welcome to Auckland's most persuasive advertising agency.


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Welcome to Auckland's most persuasive advertising agency.


 

This is our manifesto:
In everything we do, we believe in changing the status quo.

Advertising isn't as easy as it once was. The world has changed. There are far more choices but less time to sort them out. This wasn't true just 20 years ago when we had more time and fewer choices. Our disposable income had far fewer ways to get squandered, so if something cool and innovative hit the shelves, we'd find a way to pay for it. Back then, highly profitable advertising agencies figured out how to satisfy almost everyone's needs.

But the game has changed: it's now all about satisfying our wants. Regardless of the economy or world affairs, there's always something new that we want. And that means more messages, more competition, more confusion and less solutions.

With this in mind, who do you want doing your advertising? Traditionalists or a revolutionary Auckland advertising agency?

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We are a revolutionary Auckland advertising agency.


We are a revolutionary Auckland advertising agency.


 

An advertising agency for everyone is an advertising agency for no one.

The boring slot has been filled. The brand or product designed to appeal to the largest possible audience already exists and displacing it is almost impossible. It’s impossible because the very innocuousness of the market leader is its greatest asset. How can you position your business as “more bland than the leading brand”?

Real growth comes from brands that annoy, offend, don’t appeal, are too expensive, too cheap, too heavy, too complicated, too simple - too "something". Of course, one person's "too much" is often just perfect for others.

We work in the tightest possible niche in the market, the area where traditional advertising agencies and marketing strategies are losing relevance, where brands find it increasingly difficult to generate clear, purposeful differentiation.

Every other advertising agency has this niche as part of their portfolio - for us this niche is our portfolio.

 

We offer the services of a full service advertising agency, including services such as:

 
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Advertising

Since 2010, Partisan Advertising has been delivering remarkable results with our unique approach to advertising. Every client, every campaign, every time.

 
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Media Placement

You need a media solution, not just a space. With our fully accredited media resources at your disposal you can consider your media requirements sorted

 
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Social Media

Contrary to popular belief, social media isn't free and it isn't easy. We'll make sure your business delivers anticipated, personal and relevant messages that always hit the mark.

 
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Content Strategy

Producing content is a lot like magic. From nothing to something spectacular, with consistency across all platforms. From planning all the way to content management, we’ll let you in on the secret.

 
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Graphic Design

Our Partisans are committed to delivering originality and creativity across multiple platforms and media environments that will knock the box right out of the scene. 

 

 
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At Partisan Advertising we have a focus on "culture first".


We place our culture very high on our list of what's important.

At Partisan Advertising we have a focus on "culture first".


We place our culture very high on our list of what's important.

 

Our decisions and interactions are driven entirely by our culture and beliefs.

Our culture shapes us and unites us with our clients, allowing us to pursue shared values and goals. Everyday, we create and maintain this.

We’ve found a better way to advertise. It’s a selfless approach, focused on permission and not interruption. We believe in creating trust, in doing work that matters, work that creates energy and memories, work that will be missed when it’s gone, and we only do it with people we care about.

 
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Let's connect and we can change the status quo.


Let's connect and we can change the status quo.


Since 2010, we've been solving some pretty hard questions for our clients.

Questions like this one: Why do people buy watches? Believe it or not, people don't buy watches to tell the time. You can buy an accurate watch for $10. Which means a more expensive watch isn’t a more accurate watch. Yet people regularly spend $1,000 or $10,000 or more on watches. What’s the reason?

It turns out that people want a watch that’s beautiful, slim, lightweight, handsome, Swiss, Russian, chunky, glamorous, retro, prestigious and on and on and on. Panerai, Breitling, TAG, Rolex, Jaeger-LeCoultre et al. know what their customers want and it’s not the time.

It's this type of thinking that has made all the difference to our clients.

 

Let's connect and discuss how our specialist approach to advertising can make a big difference to your business.

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