We delivered in style creating PBT’s new brand.
PBT provides a comprehensive range of express courier and general freight services across New Zealand.
CLIENT
PBT Express Freight Network
Team
Greg Kramer
Kei Serrano
Soo Park
Pamela Du Toit
PROJECT
Branding
Marketing
Photography
Advertising
Outdoor
―
PBT is focused on working together to be New Zealand’s leading Express Freight Network. Its locations, fleet, and people cover New Zealand from Kaitaia to Bluff. This unique network's culture of collaboration ensures the best possible service levels every day. The company has over 45 years of experience in the industry, a team of over 800 players, and 21 branches nationwide.
What we’ve accomplished:
1.
Partisan Advertising got to know PBT after winning an agency tender. We began with an immersion exercise that involved going on-field with courier and truck drivers and going on the road to visit other regional branches. After which, we executed a creative strategy and design for PBT’s new branding: Express Freight Network.
2.
Simultaneous with PBT’s brand refresh, we also executed a high-level plan to re-introduce PBT’s team to the new PBT. This led to an internal brand position called “Working Together”, which outlines the new values structure of PBT. Partisan Advertising wrote and designed all copies and artwork for all its collaterals, including team-building exercises, internal brochures, team invitations, and more.
3.
Partisan Advertising is currently working with PBT to expand its sustainability efforts. To date, we have organised media releases, mailouts, and a sustainability design campaign on digital platforms and vehicle signages.
“A fresh, clean, modern, tasteful look, for a rough-and-tumble industry. On top of this, we took the challenge to also try and affect the culture by doing a values piece at the same time as a brand refresh. The effort you put into this was above and beyond, and listening to all cross sections of the business to fully understand what was going on. The end result put delight on many, if not most of our team member’s faces. Thank you, for making the process an ease, through all the back and forth and personalities we had to deal with. Overall, it was a DREAM!”