Ever wondered how many kids sent money to Charles Atlas after seeing one of his "Atlas Man" adverts in a comic book? Or how many bought a pet monkey or an inflatable doll? It was all mostly lies but who didn't want to believe that you could really grow a family of Sea Monkeys (whatever they were) for $1.25 plus postage?
As a kid I thought those ads were as cool as the stories I was reading. Unfortunately I was living in South Africa at the time and I couldn't place an order for anything that I saw. I was really keen to get X-Ray glasses. They were the ultimate super power that you could buy for a dollar. Imagine reading about Superman and at the same time seeing an ad for these X-Ray specs. It was the epitome of perfect media buying and product placement. I'm pretty sure this is where Google got its ideas from in regards to advertising.