I wonder what it was like, back in the halcyon days of advertising, when advertising agencies created advertising for the tobacco industry?
Below are some great examples of what I consider to be a forgotten craft of creating simple messages that build brands and sell products. After all, cigarettes are a very bizarre product. Small white tubes, stuffed with dried grass and chemicals, they are loved or loathed and consumed in vast numbers.
In my opinion it was the advertising agencies who made these ads that are responsible for the success of the tobacco industry. If you want to know why good advertising is so important to your business, take a look at these ads. These simple advertisements created such a dynamic, emotive response in the reader that it was almost impossible to say no to them, regardless of the side effects.