Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.
The new NZTA Legend Ad - New Zealand's worst TV commercial of 2017. This is advertising that is badly thought through and terribly executed. A shambles of misguided intent that misses the point by miles and, more than likely, further fuels apathy to drinking and driving.