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Death to David Ogilvy

Death to David Ogilvy

I’m not your wife. I’m not your moron. I’m not your customer. How dated is David Ogilvy’s approach to advertising?

Does Product Placement Work?

Does Product Placement Work?

Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.

The new NZTA Legend Ad - New Zealand's worst tv commercial of 2017.

The new NZTA Legend Ad - New Zealand's worst tv commercial of 2017.

The new NZTA Legend Ad - New Zealand's worst TV commercial of 2017. This is advertising that is badly thought through and terribly executed. A shambles of misguided intent that misses the point by miles and, more than likely, further fuels apathy to drinking and driving.