New Zealand Advertising in the 70s and 80s

New Zealand Advertising in the 70s and 80s

Can you remember the magical era of New Zealand advertising in the 70s and 80s? Mike Isle takes a look back to a time when advertising agencies like Colenso, MacHarman Ayer, and Saatchi and Saatchi ruled the roost.

Leo Burnett: The art of belief

Leo Burnett: The art of belief

Starting an advertising agency is difficult even in the best of times. Starting one in the worst of times—the Great Depression of the 1930s—defies belief. Yet in Leo Burnett’s case, that is exactly what it took—belief, and a lot of it.

Bryce Courtenay - The Power of Creativity

Bryce Courtenay - The Power of Creativity

For most creatives there is always something else out there. Something for which their “gift” could be more usefully employed than simply selling—say—KFC. The holy grail for copywriters is writing a highly successful novel. There’s a legend of Australian advertising who achieved this and so much more.