It's quite possible since some advertising agencies don't focus purely on saving lives.
Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.
How do you measure advertising? Rainbow Youth recently launched their "if it's not gay, it's not gay" national ad campaign. How will it's success be measured?
No one watches any advertising on TV. So why are advertising agencies in Auckland still flogging this dead horse? Because the move away from TV hasn't happened here... yet.
Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.