How do you measure advertising? Rainbow Youth recently launched their "if it's not gay, it's not gay" national ad campaign. How will it's success be measured?
No one watches any advertising on TV. So why are advertising agencies in Auckland still flogging this dead horse? Because the move away from TV hasn't happened here... yet.
Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.
The new NZTA Legend Ad - New Zealand's worst TV commercial of 2017. This is advertising that is badly thought through and terribly executed. A shambles of misguided intent that misses the point by miles and, more than likely, further fuels apathy to drinking and driving.
Auckland's most persuasive advertising agency has had a very fruitful 2017. We're proud and privileged to be working with our amazing long-term clients and we're excited to welcome on board some new brands.