Can you remember the magical era of New Zealand advertising in the 70s and 80s? Mike Isle takes a look back to a time when advertising agencies like Colenso, MacHarman Ayer, and Saatchi and Saatchi ruled the roost.
For most creatives there is always something else out there. Something for which their “gift” could be more usefully employed than simply selling—say—KFC. The holy grail for copywriters is writing a highly successful novel. There’s a legend of Australian advertising who achieved this and so much more.