Branding starts with stories and marketing should always focus on customers.
Auckland Eye’s goal is to be New Zealand’s most trusted eye expert through life-changing eye care.
CLIENT
Auckland Eye
Team
Greg Kramer
Kei Serrano
PROJECT
Branding
Marketing
Customer Personas
―
Auckland Eye is committed to providing life-changing eye care so customers can enjoy life to the fullest. They strive to constantly improve at what they do, offering superior treatments with international optometrists and surgeons while providing world-class care in a relaxed and friendly environment – because of this, they are Auckland’s premier eye surgery facility.
What we’ve accomplished:
1.
Auckland Eye approached Partisan Advertising to develop customer personas that will serve as building blocks for all their marketing and advertising activities. Auckland Eye is rich in customer data, and this project jump-starts a new era for their marketing and advertising – focusing on what their customers need to achieve after their eye care. Partisan successfully delivered eight customer personas aligned with Auckland Eye’s treatments. Each persona focuses on customers’ stories and the challenges Auckland Eye can help resolve.
2.
Auckland Eye is a well-established eye care facility with existing branding. However, their branding had become inconsistent over the years because they lacked guidelines on how to use it.
Partisan Advertising put together Auckland Eye’s new and improved brand guide – a document that outlines the essence of Auckland Eye. For this, we focused on the company’s strengths and values, incorporating them into the colour, font choices, and more. Your brand is your story, and when your story is clear, your message is clear to your audience.
3.
Auckland Eye is in the medical industry, specialising in eye care – it goes without saying that they take pride in their specialists and expertise. As a result, their marketing collateral needs to reflect that professionalism. By designing clean, presentable, brand-focused marketing collateral, we empowered Auckland Eye’s team and doctors to take pride in their brand.