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Auckland Advertising Agency | Partisan Advertising

  • Our Advertising Manifesto
  • Case Studies
    • TR Group
    • Penclox 1200
    • Excellence Pet Food
    • HeadStart Gold
  • Our Work
    • The Art of Advertising
    • Video Content and Production
  • How To Choose An Advertising Agency
  • Our Clients
  • Contact Us
  • Blog
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 10 Kilsyth Way, East Tamaki Heights, Auckland > 09 265 0390

 
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Feb 18, 2019
Henry Ford didn't invent the car.
Feb 18, 2019

Henry Ford didn’t invent the car; he just perfected the idea of mass production. By doing this he was able to broadcast his idea to almost every person in America. Wherever Americans saw a Model T driving down the streets, they saw Ford’s idea in action.

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Feb 18, 2019
Nov 1, 2018
What I Learned From Auckland Advertising Agencies
Nov 1, 2018

Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.

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Nov 1, 2018
Oct 8, 2018
Advertising: The good, the bad, the ugly, and the truth.
Oct 8, 2018

Kei Serrano takes a look at advertising to millennials and what we can all learn from Amy Odell.

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Oct 8, 2018
Sep 7, 2018
New Zealand Advertising in the 70s and 80s
Sep 7, 2018

Can you remember the magical era of New Zealand advertising in the 70s and 80s? Mike Isle takes a look back to a time when advertising agencies like Colenso, MacHarman Ayer, and Saatchi and Saatchi ruled the roost.

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Sep 7, 2018
Aug 29, 2018
Saatchi & Saatchi - the Kings of Advertising
Aug 29, 2018

Few advertising agencies are instantly recognisable by name outside of advertising circles. One that is, is Saatchi & Saatchi.

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Aug 29, 2018
Aug 23, 2018
Leo Burnett: The art of belief
Aug 23, 2018

Starting an advertising agency is difficult even in the best of times. Starting one in the worst of times—the Great Depression of the 1930s—defies belief. Yet in Leo Burnett’s case, that is exactly what it took—belief, and a lot of it.

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Aug 23, 2018
Aug 14, 2018
Bryce Courtenay - The Power of Creativity
Aug 14, 2018

For most creatives there is always something else out there. Something for which their “gift” could be more usefully employed than simply selling—say—KFC. The holy grail for copywriters is writing a highly successful novel. There’s a legend of Australian advertising who achieved this and so much more.

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Aug 14, 2018
Jul 22, 2018
Death to David Ogilvy
Jul 22, 2018

I’m not your wife. I’m not your moron. I’m not your customer. How dated is David Ogilvy’s approach to advertising?

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Jul 22, 2018
May 15, 2018
How private is Facebook?
May 15, 2018

Facebook just added “Clear History” as a security and privacy feature. The problem is, none of us really get to keep our privacy anymore. Have you read the terms and conditions?

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May 15, 2018
Feb 21, 2018
Is bad advertising contributing to New Zealand’s high road death toll?
Feb 21, 2018

It's quite possible since some advertising agencies don't focus purely on saving lives.

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Feb 21, 2018