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      <image:title>Partisan Advertising's Blog on Advertising</image:title>
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    <loc>https://www.partisanadvertising.co.nz/blog/when-do-terms-and-conditions-matter</loc>
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    <lastmod>2025-08-14</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - When do terms and conditions matter? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.partisanadvertising.co.nz/blog/road-to-zero</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - Using metaphors in advertising. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/839d48d8-2909-49d0-b41d-56d5b027be2a/tabasco4-724x1024.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Using metaphors in advertising. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.partisanadvertising.co.nz/blog/using-testimonials-in-advertising</loc>
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    <lastmod>2025-06-10</lastmod>
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    <loc>https://www.partisanadvertising.co.nz/blog/advertising-for-children</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - Advertising for children. - Make it stand out</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/68b17028-dcc4-471c-9626-6a59e4478be9/Little-truckers-3.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Advertising for children. - Make it stand out</image:title>
      <image:caption>Click to view a bigger image.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/dd976eae-1711-4f62-bd68-127c96a59af8/Little-truckers-4.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Advertising for children. - Make it stand out</image:title>
      <image:caption>Click to view a bigger image.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/84b7d70d-99ed-4c5e-aa05-ea459eb2e050/Little-truckers-5.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Advertising for children. - Make it stand out</image:title>
      <image:caption>Click to view a bigger image.</image:caption>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/blog/advertising-with-the-4-es</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/blog/creating-effective-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - Creating effective advertising. - Make it stand out</image:title>
      <image:caption>LG Electronics Advertising Agency</image:caption>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/blog/whats-your-advertising-budget</loc>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <loc>https://www.partisanadvertising.co.nz/blog/media-space-vs-creative</loc>
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    <lastmod>2024-04-02</lastmod>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/blog/truer-than-the-truth</loc>
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    <lastmod>2025-06-10</lastmod>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/blog/westpac-together-greater</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434976579-01YYZ0N5BAB0XDOYEL9B/Picture-10.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>Take a look at this frame: Westpac has chosen a girl as their main character.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434976515-2EUF2XCD73K28HHHUETA/Picture-9.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>This gives Westpac a chance to establish without a doubt who the villains of the piece are: a triumvirate of gap-toothed, filthy haired, dim-witted male trolls. If you missed it, these bullies are representations of Westpac’s competitors, the big three of ASB, ANZ, and BNZ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434975857-CXVO77QVOB6AECA0PXV4/Picture-8.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>Our heroine has a hissy fit, enraged by the treatment from the other banks and storms off to the river, where luckily enough, she finds a tanked-out paddle boat lying in the dirt. It’s clear that the boat represents the child’s dreams and aspirations, and we see her trying to push it free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434975672-YS686WKWGZ0B6H1QUYIJ/Picture-7.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>But suddenly, a shaggy monster appears and drags the boat out of its shallow grave and pulls it away. This, strangely enough, further infuriates the child, who bravely demands that the monster give the boat back (where was this courage at the start of the ad?), even though it’s not really her boat.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434975068-XD92PHR84T4XH1OKAQNH/Picture-6-copy.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>Soon we see that the monster isn’t really a monster in the same way as Dracula or Freddy Krueger are. He’s got a happy, smiley face and beautiful deep blue eyes. So is this how Westpac see themselves – crafted by Dreamworks? The monster smiles and giggles at the child and within seconds, they’re the best of mates and off they go to start a new adventure together.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434973629-L8W3X5182KUCA3WYTT4E/Picture-4.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>We now enter quite a sad stage in the commercial, in my opinion. The child’s only friend is a monster and together, they build this mammoth, glorious boat, a clear representation of the child’s dreams coming to life but built completely from found objects and stuff dumped on the roadside. Is that how Westpac sees its customers – scavengers who dream and build with scraps and other people’s refuse? It makes me quite angry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434973450-1LS3VWEHFADYP3IBTK6I/Picture-3.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>It’s pretty easy to see what’s coming: the next day arrives and the other banks return and attempt to take over our heroine’s dreams. But not if Westpac has anything to do with it! He boldly steps up and scares the heck out of his competitors. What is strange is we do not see the full monster character from here on to the end of the commercial – just fragments of his body.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434972921-OW3HBB3IESQ3MZ874XMZ/Picture-2.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>What you do notice, if you’re sharp enough, is that the girl’s clothes have changed colour to match the end logo sequence of the ad. Splashes of maroon and pink are seen on her chest and neck. What if we only see fragments of the monster’s body because the girl embodies him now, representing Westpac, complete with its brand colours?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655434972735-P4ADV9EMQ4VKQ52T63VS/Picture-1.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Westpac - a wolf in sheep's clothing</image:title>
      <image:caption>This entire commercial is a fantasy, not just visually but symbolically too. I used to bank with Westpac, but I left eight years ago because of terrible service. People leave banks for a ¼ of a percent lower interest rate or a cashback offer on a mortgage swap. No amount of advertising will change this fact. Most important for me is whether you’ll demand more from your bank than letting them spend millions on ad campaigns? PS. Notice how in the end, the girl become friends with the other banks? Perhaps this is a blatant display that all banks really are the same in the end.</image:caption>
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    <loc>https://www.partisanadvertising.co.nz/blog/nz-blood-advertising</loc>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - Advertising during slow times. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <loc>https://www.partisanadvertising.co.nz/blog/buy-more-stuff</loc>
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    <lastmod>2025-06-10</lastmod>
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    <loc>https://www.partisanadvertising.co.nz/blog/why-does-mcdonalds-advertise</loc>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <loc>https://www.partisanadvertising.co.nz/blog/henry-ford</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - Advertising: The good, the bad, the ugly.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Advertising: The good, the bad, the ugly.</image:title>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Saatchi &amp;amp; Saatchi - the Kings of Advertising</image:title>
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    <loc>https://www.partisanadvertising.co.nz/blog/bryce-courtenay</loc>
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    <loc>https://www.partisanadvertising.co.nz/blog/david-ogilvy</loc>
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    <loc>https://www.partisanadvertising.co.nz/blog/how-private-is-facebook</loc>
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  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1516232565670-FXJ9T3FAFBUM8PLEB745/Jurassic-World-Starbucks.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Does Product Placement Work?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1516232609371-KR578D1678XJKOEF9C8W/Kingsman-Mc-Donald%27s.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Does Product Placement Work?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1516232641418-ZWJSFQ2YTU8P6PT2MT1L/Justice+League+2.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Does Product Placement Work?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1516232777165-8EB0LV4B614TAVH2IMII/iRobot+-+Converse.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Does Product Placement Work?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1516232882115-V5VZ7Z6OGCSC2N4NJDSA/Coke+-+The+Edge+of+Seventeen.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Does Product Placement Work?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1516232909538-TDW848O9GPF8Y4DGZ87T/Coke+-+The+Gateway+-+1994.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Does Product Placement Work?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1516233055762-L9JZKUCD8ZAO545CTYGS/Coke+-+Mall+Cop+2.jpg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - Does Product Placement Work?</image:title>
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    <lastmod>2025-06-10</lastmod>
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    <lastmod>2025-06-10</lastmod>
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    <loc>https://www.partisanadvertising.co.nz/blog/nzta-legend-tv-advertisement</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433513187-L4AE561QH1V471V5GQG4/Safety-first.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>Safety? What for? Hooray! He's got a helmet. But he's in a pair of shorts and a tee shirt, blasting through a forest on an MX bike. Regardless of how good he might be on two wheels, accidents happen and he doesn't have enough padding to survive a game of "Let's hit the tree at 80km/h". Also remember that the NZTA has stated that alcohol is "commonplace, habitual and acceptable" in this boy's world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433508729-U7V9U3X5EU7YP6ND52QS/Pig-Hunter-two.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>Well this looks safe. Or is it?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433512263-BNLS4XLB4X60IX40UOUN/knife-shot.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>No, it's not safe at all. Running through a forest with his knife drawn, chasing down a wild pig. Is this Lord of the Flies?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433511988-OB6JFDM3E3CY95A15JYM/mud-drinks.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>How do you like your beers? With a side of hypocrisy. See those red circles? Take a closer look. Yep, those are beers. They could be something else, but you know they're not. I'm so happy that the NZTA has issues with drunk driving but are totally happy if you get pissed, wrestle in thigh-deep mud and possibly drown when the tide comes in 'cos you're too pissed to notice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433511529-YBER3T2WYTD6SEP0JZUX/white-friends-only.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>Did someone say Ku Klux Klan? I wish this guy had at least one token friend to break up the lashings of white stereotype. All we need here are some sheets, a few hoods, a ten-foot tall cross to burn, and rural New Zealand becomes the deep south of Louisiana. Again, based on the NZTA's rationale, it's easy to believe that lashings of alcohol are involved here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433511188-EBXH30UJ9IBSX0M33EUG/flip-the-bird.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>A MIDDLE FINGER TO COMMON SENSE. "Yea Bitches! I won!" What did you win? A spot in the next season of The Block. Together with the MX action, this is more proof of his total lack of self control. Yes, the car has a roll-cage and he's got a helmet on, but this once again proves the lack of serious thought for personal safety. It's virtually impossible to think he's not going to drive drunk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433510736-2YFJ1UOV4F6QY9IIXEKF/Penis-envy-two.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>MORE INSECURITIES. Our boy is constantly out to prove his worth as the alpha male of the group. This guy is so focused on one-upmanship that he'll push all limits to be top dog. And this definitely includes drinking more booze than anyone else.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433510370-PK6AK5S6W7YG9JBKF6HT/Rape-scene.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>DATE RAPE OR JUST PLAIN RAPE? Let's not kid ourselves. The girl portrayed in this image cannot look more submissive with her shoulders drooping and her arms compliantly to her side. She looks like she's 90 degrees past capable thought and her brain is desperately trying to get her fingers to dial 111. Meanwhile, the "Legend" leers over her like a vampiric rapist. Anyway, it will all be over in 10 seconds. Condom use in this scene is highly improbable. Hooray, safety!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433510094-OBS4II70K8ON7HSW7E9T/Fat-man.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>DOESN'T CARE ABOUT HIS BODY MASS INDEX. Obese or morbidly obese? This guy's not going to see his 30s, regardless of whether he drives drunk. This is not the picture of a person who cares, so how does the NZTA expect viewers to believe he's in the least bit concerned about his blood alcohol level when he's driving? It's ridiculous.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433509703-74FPJFL5GB0PNZ7J6FUH/Penis-envy.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>WHO'S THE BOSS? Acting up in front of his mates and showing he's the alpha. This guy will be the first to say "I'll drink you all under the table and still be able to drive over to your mum's place for a game of bang bang bang." He will not say no to drinking and driving. It's impossible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433509281-Y1ZLDQHMMMLAX62Q1CV2/No-belt.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>FIRST POSITIVE SAFETY FEATURE OF THE COMMERCIAL. Statistics show that there's often a link between alcohol intake and suicide so not having a belt reduces the possibility of suicide by hanging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433512956-MOA8KRG9TW482OYXHBDO/Pig-hunter.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>BACK TO THE FOREST AND THIS LOOKS GOOD. Running through the forest is most likely good for him. However, let's not forget he's running with a ten inch blade in his hand. I wonder what he's going to do with it?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1655433508509-KT6DW5FDCH01B6S1QA0L/Pig-death.jpeg</image:loc>
      <image:title>Partisan Advertising's Blog on Advertising - New Zealand's worst TV commercial of 2017.</image:title>
      <image:caption>HE'S SLAUGHTERING A PIG WITH HIS KNIFE. I never knew you could show brutality like this on a television commercial. This is like a scene straight out of Deliverance. How is it possible for this brute to change? Does anyone even care if he does? I don't.</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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      <image:title>Partisan Advertising's Blog on Advertising - Partisan Advertising celebrates in 2017.</image:title>
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    <loc>https://www.partisanadvertising.co.nz/terra</loc>
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    <priority>0.75</priority>
    <lastmod>2024-11-19</lastmod>
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      <image:title>TERRA Disposable Nappies Advertising Project - Terra Nappy's Model Baby</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1648684484487-1ZAP3ZKR3LNXLAI9LQLT/Terra+Advertising+agency+2.jpg</image:loc>
      <image:title>TERRA Disposable Nappies Advertising Project - Terra packaging design done by Partisan Advertising, a leading Auckland Advertising Agency.</image:title>
      <image:caption />
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      <image:title>TERRA Disposable Nappies Advertising Project - Terra Packaging design with beautiful baby.</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1648684485291-A8SOINDIKPQO40X1MJK0/Terra+Advertising+agency+4.jpg</image:loc>
      <image:title>TERRA Disposable Nappies Advertising Project - Partisan Advertising's designs for Terra packaging.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1648684485498-THH1336FQ9RER5REGPMW/Terra+Advertising+agency+5.jpg</image:loc>
      <image:title>TERRA Disposable Nappies Advertising Project - Terra nappies with baby in photograph.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1648684486101-VLAJBV86C3VRTI5I1AMA/Terra+Advertising+agency+6.jpg</image:loc>
      <image:title>TERRA Disposable Nappies Advertising Project - Terra Nappies with baby in image.</image:title>
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      <image:title>TERRA Disposable Nappies Advertising Project - Mom and her baby photographed by Partisan Advertising.</image:title>
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    <image:image>
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      <image:title>TERRA Disposable Nappies Advertising Project - Number 1 ranked Auckland advertising agency, Partisan Advertising, takes an image of a baby with nappy packaging..</image:title>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/excellence-pet-food</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/e1cd19c0-0915-465e-ab88-023cd47eefa5/Excellence-Pet-Food.jpg</image:loc>
      <image:title>Excellence Pet Food Promotional Project - Make it stand out</image:title>
      <image:caption>Excellence Pet Food Packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/e1cd19c0-0915-465e-ab88-023cd47eefa5/Excellence-Pet-Food.jpg</image:loc>
      <image:title>Excellence Pet Food Promotional Project - Make it stand out</image:title>
      <image:caption>Excellence Pet Food Packaging</image:caption>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/virbac-animal-health</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/39ad84a2-e62a-4b44-8c12-4dfd0a72ddee/Animal-Health-Veterinarian.jpg</image:loc>
      <image:title>Virbac Advertising and Marketing Project - Make it stand out</image:title>
      <image:caption>Virbac Veterinarian At Work</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/39ad84a2-e62a-4b44-8c12-4dfd0a72ddee/Animal-Health-Veterinarian.jpg</image:loc>
      <image:title>Virbac Advertising and Marketing Project</image:title>
      <image:caption>Virbac Veterinarian At Work</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1649894995227-256N96CVGD6ARYH97Q1X/Scan.jpeg</image:loc>
      <image:title>Virbac Advertising and Marketing Project - Dairy Farmer</image:title>
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    <image:image>
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      <image:title>Virbac Advertising and Marketing Project - Dairy Mechanic</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Virbac Advertising and Marketing Project - Raining Dairy</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Virbac Advertising and Marketing Project - Diary Farmer Accountant</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1649894971969-8GTXIGJX9XZ59HZU4W00/Scan+6.jpeg</image:loc>
      <image:title>Virbac Advertising and Marketing Project - Farming with Gas</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1649894976803-Q0IAN9CUNKUI2SPJ6828/Scan+7.jpeg</image:loc>
      <image:title>Virbac Advertising and Marketing Project - Performance Farming Feed</image:title>
      <image:caption />
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Virbac Advertising and Marketing Project - New Born Calf</image:title>
      <image:caption>New Born Calf</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1722134827190-1LTVE1WTTZ0MZRBSTNZB/PAR_0096_2024+Portfolio10.jpg</image:loc>
      <image:title>Virbac Advertising and Marketing Project</image:title>
      <image:caption>Virbac Animal Health Advertising</image:caption>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/auckland-eye</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-19</lastmod>
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      <image:title>Auckland Eye - Auckland Eye Customer Personas</image:title>
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      <image:title>Auckland Eye - Auckland Eye Prescription Pad</image:title>
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    <loc>https://www.partisanadvertising.co.nz/hello</loc>
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    <priority>1.0</priority>
    <lastmod>2026-04-01</lastmod>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/how-to-choose-an-advertising-agency-2023</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/bf6978d3-214b-4f37-afd2-d864e38d92f2/seresto-cans.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/cdd5180a-753b-499a-9e28-70b0f7763e3f/Bayer-packaging-design.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1722134785231-M8RLF8VX6MQBRUZXOBDI/PAR_0096_2024+Portfolio5.jpg</image:loc>
      <image:title>Our Work</image:title>
      <image:caption>A toddler sitting outdoors next to a pack of biodegradable nappies, pointing at the package. The child has red hair and is wearing a light blue dress, surrounded by green plants and soil.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/1725837725647-S5MH88FSUFJYYUC9RIT3/Presentation%2Bdoc%2B2024.jpg</image:loc>
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      <image:caption>Collage featuring babies in diapers, biodegradable nappies, and a mother holding a child. Includes Terra brand products like diapers and wipes, displayed in indoor and outdoor settings.</image:caption>
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    <image:image>
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      <image:caption>Two toddlers sitting on the floor, playing with wooden blocks and a package labeled 'Terra' plant-based diapers in a living room.</image:caption>
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    <image:image>
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      <image:caption>Collage of shopping center advertisements including a photo competition, shopping spree giveaway, pet adoption event, Easter trading hours, and a smartphone showing social media.</image:caption>
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    <image:image>
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      <image:caption>Two women modeling stylish fall outfits in front of a forest backdrop, one sitting wearing a gray blazer and red boots, the other standing in a floral blouse and black boots.</image:caption>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/504814fee4b000ea6f8e61fa/501e4768-a7f0-43c9-8f4f-cc750ba1727b/Voyager.jpg</image:loc>
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  <url>
    <loc>https://www.partisanadvertising.co.nz/fuji-film</loc>
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    <priority>0.75</priority>
    <lastmod>2026-01-06</lastmod>
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