Hooray! He's got a helmet. But he's in a pair of shorts and a tee shirt, blasting through a forest on an MX bike. Regardless of how good he might be on two wheels, accidents happen and he doesn't have enough padding to survive a game of "Let's hit the tree at 80km/h". Also remember that the NZTA has stated that alcohol is "commonplace, habitual and acceptable" in this boy's world.
Well this looks safe.
Or is it?
No, it's not safe at all.
Running through a forest with his knife drawn, chasing down a wild pig. Is this Lord of the Flies?
How do you like your beers? With a side of hypocrisy.
See those red circles? Take a closer look. Yep, those are beers. They could be something else, but you know they're not. I'm so happy that the NZTA has issues with drunk driving but are totally happy if you get pissed, wrestle in thigh-deep mud and possibly drown when the tide comes in 'cos you're too pissed to notice.
Did someone say Ku Klux Klan?
I wish this guy had at least one token friend to break up the lashings of white stereotype. All we need here are some sheets, a few hoods, a ten-foot tall cross to burn, and rural New Zealand becomes the deep south of Louisiana. Again, based on the NZTA's rationale, it's easy to believe that lashings of alcohol are involved here.
A middle finger to common sense.
"Yea Bitches! I won!" What did you win? A spot in the next season of The Block. Together with the MX action, this is more proof of his total lack of self control. Yes, the car has a roll-cage and he's got a helmet on, but this once again proves the lack of serious thought for personal safety. It's virtually impossible to think he's not going to drive drunk.
Our boy is constantly out to prove his worth as the alpha male of the group. This guy is so focussed on one-upmanship that he'll push all limits to be top dog. And this definitely includes drinking more booze than anyone else.
Date rape or just plain rape?
Let's not kid ourselves. The girl portrayed in this image cannot look more submissive with her shoulders drooping and her arms compliantly to her side. She looks like she's 90 degrees past capable thought and her brain is desperately trying to get her fingers to dial 111. Meanwhile, the "Legend" leers over her like a vampiric rapist. Anyway, it will all be over in 10 seconds. Condom use in this scene is highly improbable. Hooray, safety!
Doesn't care about his body mass index.
Obese or morbidly obese? This guy's not going to see his 30s, regardless of whether he drives drunk. This is not the picture of a person who cares, so how does the NZTA expect viewers to believe he's in the least bit concerned about his blood alcohol level when he's driving? It's ridiculous.
Who's the boss?
Acting up in front of his mates and showing he's the alpha. This guy will be the first to say "I'll drink you all under the table and still be able to drive over to your mum's place for a game of bang bang bang." He will not say no to drinking and driving. It's impossible.
First positive safety feature of the commercial.
Statistics show that there's often a link between alcohol intake and suicide so not having a belt reduces the possibility of suicide by hanging.
Back to the forest and this looks good.
Running through the forest is most likely good for him. However, let's not forget he's running with a ten inch blade in his hand. I wonder what he's going to do with it?
He's slaughtering a pig with his knife.
I never knew you could show brutality like this on a television commercial. This is like a scene straight out of Deliverance. How is it possible for this brute to change? Does anyone even care if he does? I don't.