Advertising has lost its relevance and no longer influences consumers like it once did.
Every second, masses of people quietly rebel against conventional advertising methods. Regardless of where it appears, whether it's on televisions, social media feeds or mobile phones, people are tired of the continuous interruptions and are simply ignoring it and moving on with their lives. And who can blame them? There's always something more engaging and more rewarding elsewhere, and best of all, it's always a click away.
So what's the answer? Revolutionary approaches to advertising are no longer a novelty - they are all that is left.