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Social Commentary

The psychology of advertising

The psychology of advertising

Greg Kramer takes a look at how Amazon is going to wipe the floor with Harvey Norman and JB Hi-Fi, even though they spend millions of dollars on advertising and Amazon hardly spends anything in comparison. A cautionary tale for all advertising agencies and marketing folk.

Programmatic advertising during wartime

Programmatic advertising during wartime

Greg Kramer takes a look at the pros and cons of programmatic advertising. Is it worth buying millions of impressions everyday when there's a possibility your brand could be featured on a webpage next to a terrorist recruitment video?

How to Advertise for World Peace

How to Advertise for World Peace

Kei Serrano takes a look at how advertising could heal the world in light of the terrible tragedies that hit Manchester when a terrorist attack occurred during Ariana Grande’s concert.