I recently lost a good friend in a car accident. I don’t know exactly what happened, except there was a collision involving a truck. My friend, Marianne Mckenzie, owned a media company and was actively involved in the advertising industry. We’d spoken about Waka Kotahi New Zealand Transport Association’s (NZTA) advertising on many occasions. But she’s gone now to join the other 379 who died on New Zealand’s roads in 2022
Read MoreFrom automated campaigns to improved audience targeting, AI is fundamentally reshaping how we connect with our audiences through digital media. Find out how AI is redefining advertising here!
Read MoreLearn how to choose the right advertising agency for your business. We'll cover the key factors to consider when selecting an agency and how to make sure you get the best results
Read MoreIn this blog, we’ll be looking at analogies used in advertising. An analogy can be a powerful and effective tool in advertising campaigns. By using analogies we create associations with your target audience, making your products more attractive and interesting, which helps to build an emotional connection with potential customers.
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