Can you remember the magical era of New Zealand advertising in the 70s and 80s? Mike Isle takes a look back to a time when advertising agencies like Colenso, MacHarman Ayer, and Saatchi and Saatchi ruled the roost.
Few advertising agencies are instantly recognisable by name outside of advertising circles. One that is, is Saatchi & Saatchi.
Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.
How does the New Zealand Advertising Standards Authority work? Why do they let McDonalds or Burger King falsely advertise what their food looks like to consumers?