Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.
Auckland's most persuasive advertising agency has had a very fruitful 2017. We're proud and privileged to be working with our amazing long-term clients and we're excited to welcome on board some new brands.
Greg Kramer takes a look at the pros and cons of programmatic advertising. Is it worth buying millions of impressions everyday when there's a possibility your brand could be featured on a webpage next to a terrorist recruitment video?
Kei Serrano takes a look at how advertising could heal the world in light of the terrible tragedies that hit Manchester when a terrorist attack occurred during Ariana Grande’s concert.
Let's take a look at what advertising agencies do when their work is rejected. Creativity is measured on a sliding scale so one man's beautiful Picasso is another's pile of junk.