Viewing entries tagged
advertising

Saatchi & Saatchi - the Kings of Advertising

August 29, 2018

Few advertising agencies are instantly recognisable by name outside of advertising circles. One that is, is Saatchi & Saatchi.

Death to David Ogilvy

July 22, 2018

I’m not your wife. I’m not your moron. I’m not your customer. How dated is David Ogilvy’s approach to advertising?

Does Product Placement Work?

January 18, 2018

Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.

How do you measure the effectiveness of advertising?

December 5, 2017

How do you measure advertising? Rainbow Youth recently launched their "if it's not gay, it's not gay" national ad campaign. How will it's success be measured?

The new NZTA Legend Ad - New Zealand's worst tv commercial of 2017.

October 2, 2017

The new NZTA Legend Ad - New Zealand's worst TV commercial of 2017. This is advertising that is badly thought through and terribly executed. A shambles of misguided intent that misses the point by miles and, more than likely, further fuels apathy to drinking and driving.