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Advertising Agency

New Zealand Advertising in the 70s and 80s

New Zealand Advertising in the 70s and 80s

Can you remember the magical era of New Zealand advertising in the 70s and 80s? Mike Isle takes a look back to a time when advertising agencies like Colenso, MacHarman Ayer, and Saatchi and Saatchi ruled the roost.

Does Product Placement Work?

Does Product Placement Work?

Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.