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Advertising

Death to David Ogilvy

Death to David Ogilvy

I’m not your wife. I’m not your moron. I’m not your customer. How dated is David Ogilvy’s approach to advertising?

What I Learned From Auckland Advertising Agencies

What I Learned From Auckland Advertising Agencies

Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.

The psychology of advertising

The psychology of advertising

Greg Kramer takes a look at how Amazon is going to wipe the floor with Harvey Norman and JB Hi-Fi, even though they spend millions of dollars on advertising and Amazon hardly spends anything in comparison. A cautionary tale for all advertising agencies and marketing folk.

Programmatic advertising during wartime

Programmatic advertising during wartime

Greg Kramer takes a look at the pros and cons of programmatic advertising. Is it worth buying millions of impressions everyday when there's a possibility your brand could be featured on a webpage next to a terrorist recruitment video?