I’m not your wife. I’m not your moron. I’m not your customer. How dated is David Ogilvy’s approach to advertising?
Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.
Auckland's most persuasive advertising agency has had a very fruitful 2017. We're proud and privileged to be working with our amazing long-term clients and we're excited to welcome on board some new brands.
Greg Kramer takes a look at how Amazon is going to wipe the floor with Harvey Norman and JB Hi-Fi, even though they spend millions of dollars on advertising and Amazon hardly spends anything in comparison. A cautionary tale for all advertising agencies and marketing folk.
Greg Kramer takes a look at the pros and cons of programmatic advertising. Is it worth buying millions of impressions everyday when there's a possibility your brand could be featured on a webpage next to a terrorist recruitment video?