Viewing entries by
Kei Serrano

How private is Facebook?

How private is Facebook?

Facebook just added “Clear History” as a security and privacy feature. The problem is, none of us really get to keep our privacy anymore. Have you read the terms and conditions?

Does Product Placement Work?

Does Product Placement Work?

Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.

How to Advertise for World Peace

How to Advertise for World Peace

Kei Serrano takes a look at how advertising could heal the world in light of the terrible tragedies that hit Manchester when a terrorist attack occurred during Ariana Grande’s concert.

Make up your mind about makeup

Make up your mind about makeup

Cosmetics are a multi-billion-dollar business and advertising agencies are cashing in from Auckland to London and everywhere in between.