It doesn't matter what you advertise, the result is all that matters.
Sure, you might be advertising because you want to save the whales and dolphins, or you want people to drive slower and drink less while they're doing it, but that's about results too. When you truly understand that there is no other reason to advertise, it's easier to focus on advertising that delivers positive outcomes.
At this point the logical question is "So how good are you at delivering results?" Here's our reply: We deliver like champions and we can back up the bravado every single step of the way.