It doesn't matter what you advertise, or how you do it, change is all that matters.
Whether you want to sell a billion burgers or save the whales or get people to stop driving drunk, the only reason that advertising exists is so that you can change the status quo. When you truly understand that there is no other reason to advertise, it's easier to focus on advertising that delivers positive outcomes.
At this point the logical question is "So how good are you at creating change and delivering results?" Here's our reply: We deliver like champions and we can back up the bravado every single step of the way.