Jan 18, 2018 Advertising Agency, Social Commentary advertising Kei Serrano Comment Partisan Advertising

Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.

Jan 18, 2018 Advertising Agency, Social Commentary advertising Kei Serrano Comment Partisan Advertising

Dec 5, 2017 Social Commentary advertising, LBBTIQ, Charity Greg Kramer Comment

How do you measure the effectiveness of advertising?

Dec 5, 2017 Social Commentary advertising, LBBTIQ, Charity Greg Kramer Comment

How do you measure advertising? Rainbow Youth recently launched their "if it's not gay, it's not gay" national ad campaign. How will it's success be measured?

Dec 5, 2017 Social Commentary advertising, LBBTIQ, Charity Greg Kramer Comment

Nov 15, 2017 Ash Kramer Comment Partisan Advertising

Advertising on TV - a quick heads-up

Nov 15, 2017 Ash Kramer Comment Partisan Advertising

No one watches any advertising on TV. So why are advertising agencies in Auckland still flogging this dead horse? Because the move away from TV hasn't happened here... yet.

Nov 15, 2017 Ash Kramer Comment Partisan Advertising

Nov 11, 2017 Advertising Advertising, Auckland advertising agencies, National Business Review Ash Kramer Comment

What I Learned From Auckland Advertising Agencies

Nov 11, 2017 Advertising Advertising, Auckland advertising agencies, National Business Review Ash Kramer Comment

Ashley Kramer looks back at his time working with Auckland advertising agencies and the ups of downs he experienced. Ashley worked as Advertising Agency Account Manager for the National Business Review, which basically meant that he spent most of my time convincing advertising agencies to spend their client’s hard-earned loot with him.

Nov 11, 2017 Advertising Advertising, Auckland advertising agencies, National Business Review Ash Kramer Comment

Oct 2, 2017 Social Commentary advertising, alcohol, NZTA, Auckland advertising agencies Greg Kramer Comment

The new NZTA Legend Ad - New Zealand's worst tv commercial of 2017.

Oct 2, 2017 Social Commentary advertising, alcohol, NZTA, Auckland advertising agencies Greg Kramer Comment

The new NZTA Legend Ad - New Zealand's worst TV commercial of 2017. This is advertising that is badly thought through and terribly executed. A shambles of misguided intent that misses the point by miles and, more than likely, further fuels apathy to drinking and driving.

Oct 2, 2017 Social Commentary advertising, alcohol, NZTA, Auckland advertising agencies Greg Kramer Comment

Aug 7, 2017 Advertising, Social Commentary Advertising, Auckland advertising agencies, TR Group, Botany Town Centre Greg Kramer Comment

Partisan Advertising celebrates a number of victories in 2017.

Aug 7, 2017 Advertising, Social Commentary Advertising, Auckland advertising agencies, TR Group, Botany Town Centre Greg Kramer Comment

Auckland's most persuasive advertising agency has had a very fruitful 2017. We're proud and privileged to be working with our amazing long-term clients and we're excited to welcome on board some new brands.

Aug 7, 2017 Advertising, Social Commentary Advertising, Auckland advertising agencies, TR Group, Botany Town Centre Greg Kramer Comment

Jun 29, 2017 Advertising, Social Commentary gambling, advertising, Auckland advertising agencies Greg Kramer Comment Partisan Advertising

The psychology of advertising

Jun 29, 2017 Advertising, Social Commentary gambling, advertising, Auckland advertising agencies Greg Kramer Comment Partisan Advertising

Greg Kramer takes a look at how Amazon is going to wipe the floor with Harvey Norman and JB Hi-Fi, even though they spend millions of dollars on advertising and Amazon hardly spends anything in comparison. A cautionary tale for all advertising agencies and marketing folk.

Jun 29, 2017 Advertising, Social Commentary gambling, advertising, Auckland advertising agencies Greg Kramer Comment Partisan Advertising

Jun 14, 2017 Social Commentary, Advertising Advertising, Auckland advertising agencies Greg Kramer Comment Partisan Advertising

Programmatic advertising during wartime

Jun 14, 2017 Social Commentary, Advertising Advertising, Auckland advertising agencies Greg Kramer Comment Partisan Advertising

Greg Kramer takes a look at the pros and cons of programmatic advertising. Is it worth buying millions of impressions everyday when there's a possibility your brand could be featured on a webpage next to a terrorist recruitment video?

Jun 14, 2017 Social Commentary, Advertising Advertising, Auckland advertising agencies Greg Kramer Comment Partisan Advertising

Jun 8, 2017 Advertising, Social Commentary Advertising, world peace, Auckland advertising agencies Kei Serrano Comment Partisan Advertising

How to Advertise for World Peace

Jun 8, 2017 Advertising, Social Commentary Advertising, world peace, Auckland advertising agencies Kei Serrano Comment Partisan Advertising

Kei Serrano takes a look at how advertising could heal the world in light of the terrible tragedies that hit Manchester when a terrorist attack occurred during Ariana Grande’s concert.

Jun 8, 2017 Advertising, Social Commentary Advertising, world peace, Auckland advertising agencies Kei Serrano Comment Partisan Advertising

Apr 26, 2017 Advertising, Social Commentary Advertising, Logo design, rejection Greg Kramer Comment

Being a critic is easy. And it’s lots of fun too.

Apr 26, 2017 Advertising, Social Commentary Advertising, Logo design, rejection Greg Kramer Comment

Let's take a look at what advertising agencies do when their work is rejected. Creativity is measured on a sliding scale so one man's beautiful Picasso is another's pile of junk.

Apr 26, 2017 Advertising, Social Commentary Advertising, Logo design, rejection Greg Kramer Comment

Short porti

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