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Copy of This is Auckland's most persuasive advertising agency


Delivering revolutionary solutions for advertising, media, digital, social, content, strategy, branding, and design.

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Copy of This is Auckland's most persuasive advertising agency


Delivering revolutionary solutions for advertising, media, digital, social, content, strategy, branding, and design.

 

In everything we do, we believe in changing the status quo.

 
 

We believe in the bravery of thinking differently.

Revolutionary approaches to advertising are no longer a novelty - they are all you have left.

Stop thinking as you always have and join the anti-advertising agency.

We are Partisan Advertising, and this is our manifesto.

 
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An advertising agency for everyone is an advertising agency for no one.


An advertising agency for everyone is an advertising agency for no one.


 

We are a specialist advertising agency and we work in the tightest possible niche in the market.

We have chosen this position because in every market the boring slot has already been filled.

The product, brand or advertising agency designed to appeal to the largest possible audience already exists, and displacing it is almost impossible.

Impossible because the very innocuousness of the market leading product is its greatest asset. How can you possibly market yourself as “more bland than the leading agency”?

 
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Copy of Our beliefs and values drive us forward


 

Copy of Our beliefs and values drive us forward


 

 

In everything we do, we believe in changing the status quo.

Our culture shapes us and unites us with our clients, allowing us to pursue shared values and goals. Everyday, we create and maintain this.

By doing this we’ve found a better way to advertise. It’s a selfless approach, focused on permission and not interruption. We believe in creating trust, in doing work that matters, work that creates energy and memories, work that will be missed when it’s gone, and we only do it with people we care about.

 
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Copy of Together we can change the status quo


Let's connect and discuss how our approach to advertising can make a big difference to your business.

Copy of Together we can change the status quo


Let's connect and discuss how our approach to advertising can make a big difference to your business.

 

Since 2010, we've been solving some pretty hard questions for our clients.

Questions like this one: "Why do people buy watches?" Believe it or not, people don't buy watches to tell the time. You can buy an accurate watch for $10. Which means a more expensive watch isn’t a more accurate watch. Yet people regularly spend $1,000 or $10,000 or more on watches. What’s the reason?

It turns out that people want a watch that’s beautiful, slim, lightweight, handsome, Swiss, Russian, chunky, glamorous, retro, prestigious and on and on and on. Panerai, Breitling, TAG, Rolex, Jaeger-LeCoultre et al. know what their customers want and it’s not the time.

It's this type of thinking that has made all the difference to our clients.

 
 
 
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We are delighted with what Partisan Advertising and TR Group have achieved so far and look forward to working together for many years to come.
— Shane O’Grady, National Sales Manager, TR Group
 
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Greg and his team are solution providers who apply their knowledge and skills to contemporary problems and get results.
— Andrew Bosch, Product Manager, Bayer Animal Health