Since 2010, we've been solving some pretty hard questions for our clients.
Questions like this one: Why do people buy watches? Believe it or not, people don't buy watches to tell the time. You can buy an accurate watch for $10. Which means a more expensive watch isn’t a more accurate watch. Yet people regularly spend $1,000 or $10,000 or more on watches. What’s the reason?
It turns out that people want a watch that’s beautiful, slim, lightweight, handsome, Swiss, Russian, chunky, glamorous, retro, prestigious and on and on and on. Panerai, Breitling, TAG, Rolex, Jaeger-LeCoultre et al. know what their customers want and it’s not the time.
It's this type of thinking that has made all the difference to our clients.