Since 2010, we've been solving some pretty hard questions for our clients.

Questions like this one: Why do people buy watches? Believe it or not, people don't buy watches to tell the time. You can buy an accurate watch for $10. Which means a more expensive watch isn’t a more accurate watch. Yet people regularly spend $1,000 or $10,000 or more on watches. What’s the reason?

It turns out that people want a watch that’s beautiful, slim, lightweight, handsome, Swiss, Russian, chunky, glamorous, retro, prestigious and on and on and on. Panerai, Breitling, TAG, Rolex, Jaeger-LeCoultre et al. know what their customers want and it’s not the time.

It's this type of thinking that has made all the difference to our clients.

 

Let's connect and discuss how our specialist approach to advertising can make a big difference to your business.