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This is Auckland's most persuasive advertising agency


Delivering bespoke solutions for advertising, media, digital, social, content, strategy, branding, and design.

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This is Auckland's most persuasive advertising agency


Delivering bespoke solutions for advertising, media, digital, social, content, strategy, branding, and design.

 

In everything we do, we believe in changing the status quo.

 

Advertising isn't as easy as it once was. The world has changed. There are far more choices but less time to sort them out. This wasn't true just 20 years ago when we had more time and fewer choices. Our disposable income had far fewer ways to get squandered, so if something cool and innovative hit the shelves, we'd find a way to pay for it. Back then, highly profitable advertising agencies figured out how to satisfy almost everyone's needs.

But the game has changed: it's now all about satisfying our wants. Regardless of the economy or world affairs, there's always something new that we want. And that means more messages, more competition, more confusion and less solutions.

With this in mind, who do you want doing your advertising? Traditionalists or a revolutionary Auckland advertising agency?

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We're a specialist advertising agency


We're a specialist advertising agency


 

An advertising agency for everyone is an advertising agency for no one.

The boring slot has been filled. The brand or product designed to appeal to the largest possible audience already exists and displacing it is almost impossible. It’s impossible because the very innocuousness of the market leader is its greatest asset. How can you position your business as “more bland than the leading brand”?

Real growth comes from brands that annoy, offend, don’t appeal, are too expensive, too cheap, too heavy, too complicated, too simple - too "something". Of course, one person's "too much" is often just perfect for others.

We work in the tightest possible niche in the market, the area where traditional advertising agencies and marketing strategies are losing relevance, where brands find it increasingly difficult to generate clear, purposeful differentiation.

Every other advertising agency has this niche as part of their portfolio - for us this niche is our portfolio.

 
We are delighted with what Partisan Advertising and TR Group have achieved so far and look forward to working together for many years to come.
— Shane O’Grady, National Sales Manager, TR Group.
Greg has a very honest and open approach to advertising, and very quickly gained a comprehensive understanding of our business
— Brent Coutts, General Manager, Henry Brooks
Greg and his team are solution providers who apply their knowledge and skills to contemporary problems and get results.
— Andrew Bosch, Product Manager, Bayer Animal Health
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Our culture drives us forward


 

 

Our culture drives us forward


 

 

 

If you don't stand for something, you'll fall for anything.

Our culture shapes us and unites us with our clients, allowing us to pursue shared values and goals. Everyday, we create and maintain this.

By doing this we’ve found a better way to advertise. It’s a selfless approach, focused on permission and not interruption. We believe in creating trust, in doing work that matters, work that creates energy and memories, work that will be missed when it’s gone, and we only do it with people we care about.

 
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Together we can change the status quo


Let's connect and discuss how our approach to advertising can make a big difference to your business.

Together we can change the status quo


Let's connect and discuss how our approach to advertising can make a big difference to your business.

 

Since 2010, we've been solving some pretty hard questions for our clients.

Questions like this one: Why do people buy watches? Believe it or not, people don't buy watches to tell the time. You can buy an accurate watch for $10. Which means a more expensive watch isn’t a more accurate watch. Yet people regularly spend $1,000 or $10,000 or more on watches. What’s the reason?

It turns out that people want a watch that’s beautiful, slim, lightweight, handsome, Swiss, Russian, chunky, glamorous, retro, prestigious and on and on and on. Panerai, Breitling, TAG, Rolex, Jaeger-LeCoultre et al. know what their customers want and it’s not the time.

It's this type of thinking that has made all the difference to our clients.