At which point do advertising agencies take responsibility for what they advertise? There are a lot of businesses out there that sell questionable products, and a lot of advertising agencies that create material to help sell these products, but who is responsible for it at the end of the day? Are the tobacco giants more to blame than the advertising agencies that created the work that led to the success of their brands? I know that no one's forcing consumers to smoke cigarettes or eat twenty Big Macs a week, but advertising is ridiculously powerful and no one can deny that. Plus, people are often incredibly stupid and when you mix the two together you get a brilliant melange of social ignorance and greed working together.
Which makes me wonder if anyone will ever throw a Molotov Cocktail through the offices of Barnes Catmur & Friends when Hell releases another controversial ad campaign, possibly with Mohammed as the central figure of merriment? As Hell's advertising agency, BCF have already created a few controversial items for them, which not only helped Hell sell more pizzas, but which also raised their own status within the ad industry. Which means when the shit goes down, and people are up in arms, the good folk at BCF should get pelted too.
So just in case you have a hankering to get even with a controversial brand because they said their product was bigger than Jesus (or similar), take a moment to find out if they have an accomplice or two working from plush offices in Parnell or Ponsonby. Most likely they do. And wouldn't it be nice to see them take some flak for a change?