Take a look at these three videos. The first one is the new ad from Berocca (but it was originally created overseas in 2008). The idea was stolen from an ad done for MTN years ago, which was in turn stolen from the original music video done by OK Go. In fact, all MTN did was add their logo and some meaningless payoff line at the end of the OK Go video but Berocca just stole the entire thing. They're not even trying to pay homage to a classic. It's just ridiculous.
Surely the client and the agency are both responsible for maintaining a decent level of honest, creative work? And don't tell me all the good ideas are already gone because that's bullshit.