Viewing entries tagged
advertising

Does Product Placement Work?

Does Product Placement Work?

Does product placement work? The short answer is no. The long answer is maybe. Everyone does it but just because everyone's doing it doesn't mean it's effective. Let's take a look at some recent examples of this advertising technique.

The new NZTA Legend Ad - New Zealand's worst tv commercial of 2017.

The new NZTA Legend Ad - New Zealand's worst tv commercial of 2017.

The new NZTA Legend Ad - New Zealand's worst TV commercial of 2017. This is advertising that is badly thought through and terribly executed. A shambles of misguided intent that misses the point by miles and, more than likely, further fuels apathy to drinking and driving.

The psychology of advertising

The psychology of advertising

Greg Kramer takes a look at how Amazon is going to wipe the floor with Harvey Norman and JB Hi-Fi, even though they spend millions of dollars on advertising and Amazon hardly spends anything in comparison. A cautionary tale for all advertising agencies and marketing folk.

Make up your mind about makeup

Make up your mind about makeup

Cosmetics are a multi-billion-dollar business and advertising agencies are cashing in from Auckland to London and everywhere in between.